Yopla: Our Mission to Transform Your Business

August 29, 2025

By

Yopla

X

min read

Spreadsheets, Mayhem, and a Plan

The Problem We Couldn't Ignore

We didn't stumble into this. We didn't wake up one morning and decide to become consultants. And we certainly didn't set out to add to the noise of transformation theatre that's already cluttering up LinkedIn.

No, we meant to build Yopla. Not to chase strategy gigs or offer advice from the sidelines, but to solve something that was driving us all quietly mad.

Between us, we'd led global operations, scaled companies, rebuilt broken systems, and even worked at the edges of elite sport. Across pharmaceuticals, cybersecurity, finance, logistics, contact centres, and translation services, we kept bumping into the same maddening pattern: brilliant teams, trapped in chaos.

The symptoms were always the same. Knowledge scattered across folders, spreadsheets, and someone's memory. Tools that promised the world but delivered confusion. Plans that looked impressive in PowerPoint but fell apart the moment someone tried to actually do them. People spending more time fighting their systems than serving their customers.

So we stopped and asked the question that would change everything: what's really going wrong here?

The Great Tool Obsession

Here's the thing that baffles us: no one walks into a bakery and interrogates the oven specifications. No one shops for a jacket and demands to know which brand of sewing machine was used. But in business? It's all about the kit.

CRM this. Platform that. Endless product demos where everyone nods sagely at features they'll never use. We're constantly told that the tool is the solution. But here's what we learned from years of watching transformations fizzle out: tools don't make the magic. People do.

And the gap between buying a good tool and actually using it well? That's where £millions disappear into the digital equivalent of expensive gym memberships - paid for with enthusiasm, abandoned with embarrassment.

The real kicker is that everyone knows this. Deep down, we all understand that buying software doesn't automatically make you more efficient, just like buying running shoes doesn't make you Mo Farah. But somehow, when it comes to business transformation, we keep falling for the same trick.

So we flipped it. We started with the human layer - the habits, the rituals, the real shape of how work actually gets done. Then we built the technology around that.

What We Built Instead

We took everything we'd learned from the trenches and made it practical. The messy questions became our starting point:

  • How do you really work? (Not how the org chart says you should)
  • Where exactly are you getting stuck? (And why does it happen every Tuesday?)
  • What's getting in your way that you've stopped noticing?
  • Who actually makes the decisions around here?

From there, we built our method. We call it the Eight-Step Roadmap, and at its heart is something we're rather proud of: the Digital MOT.

Just like your car's MOT, it's a proper diagnostic - but instead of checking your brake pads, we're examining 110 points across your systems, confidence, clarity, culture, and credibility. It's not a quick survey that tells you what you already know. It's a proper look under the bonnet.

Next comes Mapping - and this is where things get interesting. We expose the shadow hierarchies, the undocumented workarounds, and all the real-but-unwritten parts of how your organisation actually functions. The stuff that would never appear in a consultant's slide deck but absolutely determines whether change will stick or slide off.

Then there's Forecasting - measuring everything from behaviours and skills to (yes, really) team typing speeds. Because understanding where change will stick and where it'll bounce off isn't guesswork. It's data.

Only then do we get to strategy and tools. Because, as we've learned the hard way, a hammer's useless if no one knows what they're building.

And once we know what's needed? We write real plans. Proper plans. With task lists, dashboards, prompts, and follow-through. Not transformation theatre - transformation you can actually do, with your existing team, starting Monday morning.

The Founding Mix: Three Angles on Every Problem

We didn't meet in a classroom or at a networking event. We met in the middle of real problems, working with real teams under real pressure. And we discovered something powerful: we disagreed with each other. A lot.

That turned out to be our secret weapon.

Charles built his first tech company before he was old enough to drive, then co-founded several more before co-founding and exiting Wardman UK, one of Scotland's top cybersecurity firms. He's a systems thinker who can spot commercial opportunities three moves ahead, a former CEO of West Lothian Chamber of Commerce, and currently sits on the board of Aberdeen Foyer. He asks the questions that make everyone else slightly uncomfortable - the ones about governance, performance, and whether we're actually solving the right problem. Charles brings the commercial rigour that turns good ideas into sustainable businesses.

Eve built her career in the unforgiving world of global pharmaceutical operations and clinical trial logistics, where a single mistake could delay life-saving treatments. She then led massive change programmes in 3,000-seat contact centres, where she learned that the most elegant solution in the world is worthless if your people can't actually use it. Eve brings independent analysis and insight - she's the one who spots the patterns others miss, who sees through the noise to what's really happening. She's also Charles's wife and business partner of over 15 years, which means she's had plenty of practice challenging his ideas.

Stephanie delivered multilingual translation for global brands like F1 and the RBS 6 Nations before running finance and implementation for a scaling cybersecurity firm. She makes complexity behave - in five languages. Whether it's systems or spreadsheets, Stephanie ensures that what we design actually works when it hits the real world. She's our systems and assurance specialist, the one who turns chaos into process and makes sure nothing falls through the cracks.

We don't always agree. That's rather the point. Every decision gets tested from three angles: commercial viability, analytical rigour, and practical delivery. Every plan gets sharpened by constructive challenge. It's not always comfortable, but it's always better.

What Clients Actually Say

"Before Yopla, we were relying on hardworking, clever people to hold everything together, but it felt like heroics just to keep things running. Now, we're all working towards the same goals in the same way, and our customers can actually see the difference."

"You gave us time back."

"You connected the dots we couldn't see."

"Finally, a plan we could actually run with."

"What stood out was the time taken to understand our organisation, rather than just applying a standard approach to every case."

"Often people try and shoehorn your business into a standard package, but Yopla recognised our uniqueness and always tailored to us."

"You're the first people who made this feel possible."

These aren't just testimonials we cherry-picked for the website. They're the benchmark we hold ourselves to. Because transformation should leave people feeling capable and confident, not bewildered and dependent.

Why It Actually Works

It works because we use it ourselves. We run Yopla exactly the way we teach: shared dashboards, full visibility, calm communications, and ruthless prioritisation. Every tool we recommend, we've tested on ourselves first. Every process we design, we've road-tested with our own team.

We measure time saved as our purest KPI. Not because we're obsessed with efficiency, but because time is what gets reinvested in the work that matters. When people stop firefighting, they start thinking. When they stop wrestling with broken processes, they start serving customers properly.

Every project teaches us something new. Every challenge adds another tool to the toolkit. We're not just consultants who parachute in with a pre-built solution - we're practitioners who've learned what works by doing it.

The Method Behind the Madness

Here's what we discovered: every organisation runs on two engines. There are the systems it officially runs on, and there are the people who actually keep it moving. When those two engines are out of sync, you get noise, fatigue, and false starts.

We bring them into focus. We cut the drag, simplify the flow, and align your structure to how your team actually works - not how someone once imagined they might work in an ideal world.

The result? Sharper decisions, better rhythm, and progress that sticks even when you're under pressure.

As Professor Bent Flyvbjerg at Oxford has shown, most transformations fail not because the plan is bad, but because execution is weak. What's missing isn't intent - it's structure. It's habit. It's momentum.

That's what we bring.

Why We're Still Excited

We didn't start Yopla to hang around indefinitely. We built it so teams could thrive without us - with clarity, capability, and rhythm that outlasts any consultant.

But here's the thing: we're still excited every time a team clicks into gear. Every time a plan actually lands. Every time someone tells us, "I've got time again."

Because this isn't really about technology. It's about making business better for the humans who have to live inside it every day.

We're not trying to revolutionise how work gets done. We're just trying to make it work better for real people dealing with real constraints in the real world.

One Last Thing

If you've read this far - thank you. Something must have resonated.

Whether you've got a specific challenge, a foggy frustration, or just a hunch that things could run more smoothly, we'd genuinely love to hear about it. We'll bring the right questions, the structure to act on the answers, and the curiosity to learn alongside you.

No jargon. No pitch. Just clarity - and the next right step.

Because at the end of the day, this isn't about transformation. It's about giving good people the tools and time to do their best work.

Ready to stop fighting your systems and start using them properly? Let's have a conversation about what's possible.

Ready for Clarity?

Still thinking about what you just read? That’s usually a sign.

So don’t sit on it. Book a quick chat - no pressure.

We’ll help you make sense of the friction, share something genuinely useful, and maybe even turn that spark into real momentum.

No jargon. No pitch. Just clarity - and the next right move.

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Spreadsheets, Mayhem, and a Plan

The Problem We Couldn't Ignore

We didn't stumble into this. We didn't wake up one morning and decide to become consultants. And we certainly didn't set out to add to the noise of transformation theatre that's already cluttering up LinkedIn.

No, we meant to build Yopla. Not to chase strategy gigs or offer advice from the sidelines, but to solve something that was driving us all quietly mad.

Between us, we'd led global operations, scaled companies, rebuilt broken systems, and even worked at the edges of elite sport. Across pharmaceuticals, cybersecurity, finance, logistics, contact centres, and translation services, we kept bumping into the same maddening pattern: brilliant teams, trapped in chaos.

The symptoms were always the same. Knowledge scattered across folders, spreadsheets, and someone's memory. Tools that promised the world but delivered confusion. Plans that looked impressive in PowerPoint but fell apart the moment someone tried to actually do them. People spending more time fighting their systems than serving their customers.

So we stopped and asked the question that would change everything: what's really going wrong here?

The Great Tool Obsession

Here's the thing that baffles us: no one walks into a bakery and interrogates the oven specifications. No one shops for a jacket and demands to know which brand of sewing machine was used. But in business? It's all about the kit.

CRM this. Platform that. Endless product demos where everyone nods sagely at features they'll never use. We're constantly told that the tool is the solution. But here's what we learned from years of watching transformations fizzle out: tools don't make the magic. People do.

And the gap between buying a good tool and actually using it well? That's where £millions disappear into the digital equivalent of expensive gym memberships - paid for with enthusiasm, abandoned with embarrassment.

The real kicker is that everyone knows this. Deep down, we all understand that buying software doesn't automatically make you more efficient, just like buying running shoes doesn't make you Mo Farah. But somehow, when it comes to business transformation, we keep falling for the same trick.

So we flipped it. We started with the human layer - the habits, the rituals, the real shape of how work actually gets done. Then we built the technology around that.

What We Built Instead

We took everything we'd learned from the trenches and made it practical. The messy questions became our starting point:

  • How do you really work? (Not how the org chart says you should)
  • Where exactly are you getting stuck? (And why does it happen every Tuesday?)
  • What's getting in your way that you've stopped noticing?
  • Who actually makes the decisions around here?

From there, we built our method. We call it the Eight-Step Roadmap, and at its heart is something we're rather proud of: the Digital MOT.

Just like your car's MOT, it's a proper diagnostic - but instead of checking your brake pads, we're examining 110 points across your systems, confidence, clarity, culture, and credibility. It's not a quick survey that tells you what you already know. It's a proper look under the bonnet.

Next comes Mapping - and this is where things get interesting. We expose the shadow hierarchies, the undocumented workarounds, and all the real-but-unwritten parts of how your organisation actually functions. The stuff that would never appear in a consultant's slide deck but absolutely determines whether change will stick or slide off.

Then there's Forecasting - measuring everything from behaviours and skills to (yes, really) team typing speeds. Because understanding where change will stick and where it'll bounce off isn't guesswork. It's data.

Only then do we get to strategy and tools. Because, as we've learned the hard way, a hammer's useless if no one knows what they're building.

And once we know what's needed? We write real plans. Proper plans. With task lists, dashboards, prompts, and follow-through. Not transformation theatre - transformation you can actually do, with your existing team, starting Monday morning.